Data Spaces for Better Destinations

On April 22, 2026, NOVA IMS will host the event “Data Spaces for Better Destinations” at the Rectorate of NOVA University Lisbon, an initiative focused on the strategic role of Data Spaces and the use of data in the tourism sector.

The event will bring together representatives from European institutions, companies, academia, and sector organizations, with the aim of discussing solutions that contribute to more competitive, sustainable, and resilient destinations. During the event, participants will explore the concept of Data Spaces, the European Union’s commitment to secure and interoperable data-sharing models, and the impact of the European Tourism Data Space on the future of the sector.

This initiative is part of the DEPLOYTOUR project, co-funded by the Digital Europe Programme, and TIA – Tourism International Academy, funded by the Recovery and Resilience Plan (RRP). The event will also provide an opportunity to present the latest advances in innovation and digital transformation in tourism, as well as the development of cutting-edge educational offerings aligned with new skills and market trends.

Program

2:00 pm – 2:15 pm | Opening Session
Pedro Machado (Secretary of State for Tourism, Commerce and Services)
Miguel de Castro Neto (NOVA IMS)
2:15 pm – 2:30 pm | Data Importance in the EU
Maximilian Strotmann (European Commission / DG MOVE)
2:30 pm – 3:00 pm | European Tourism Data Space
Dolores Ordoñez (AnySolution / Deploytour)
3:00 pm – 3:45 pm | Fireside Talk: What’s in it for me
Sérgio Guerreiro (Turismo de Portugal)
Giorgio Frasca (Ministry of Tourism of Italy)
Nuno António (NOVA IMS/Host Intelligence)
Gonçalo Rebelo de Almeida (Vila Galé Hotels)

Moderator: Pedro Maló (NOVA FCT/Unparalell)
3:45 pm – 4:15 pm | Coffee Break
4:15 pm – 4:30 pm | Austria Data Space Pilot
Martin Reichhart (Austrian National Tourist Office)
4:30 pm – 4:45 pm | From Insight to Policy: How Data is Reshaping Destination Governance
Miguel de Castro Neto (NOVA IMS)
4:45 pm – 5:00 pm | Smart Destination Regional Platform – Porto and North Tourism
Francisco Sá Nogueira (Porto and North Tourism)
Bruno Jardim (NOVA IMS)
5:00 pm – 5:15 pm | Key Insights and Strategic Takeaways
Luis Campos (Turismo de Portugal)
5:15 pm – 5:45 pm | Closing Session
Bernardo Correia (Secretary of State for Digitalization)
5:45 pm – 7:00 pm | Cocktail

Photo Gallery

Explore the event photo gallery below.

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