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Paulo Rita

Paulo Rita, Full Professor  image

Paulo Rita, Full Professor

Ph.D. in Marketing – Cardiff University, UK

Coordinator of the Data Driven Marketing Research Stream

Paulo Rita is a Full Professor of Marketing at NOVA Information Management School (NOVA IMS), Universidade Nova de Lisboa, Coordinator of the Data-driven Marketing stream of the NOVA IMS Research and Development Center (MagIC), International Development Coordinator, Director of the Marketing Analytics Lab as well as Director of the Postgraduate programs in "Digital Marketing and Analytics," "Data Science for Marketing" and "Business Analytics for Hospitality and Tourism" at NOVA IMS. He has a Post-Doc in Digital Marketing (University of Nevada Las Vegas, USA), a Ph.D. in Marketing (Cardiff University, UK), Certificate of Post-graduation in Research Skills, and Quantitative Methods in Management (University of Glasgow, UK) and a Bachelor degree in Business Management (ISCTE-IUL).

Professor Rita is President of the Evaluation Panel from the Portuguese Higher Education Assessment and Accreditation Agency (A3ES) for accreditation of Bachelor, Master and Doctoral programs in Marketing of Universities in Portugal, Member of the Evaluation Panel of the Portuguese Science & Technology Foundation (FCT) regarding scholarship applications for Doctoral and Post-Doc Research Projects in Management, and an Expert Member of the Task Force for the Tourism Research Agenda 2030 of FCT. He was formerly a Professor of Marketing at ISCTE Business School (ISCTE-IUL), a Visiting Professor at the University of Prague (Czech Republic), Vice-President of the European Doctoral Programmes Association in Management and Business Administration (EDAMBA), and an Executive Committee Member of the European Marketing Academy (EMAC).

His research interests are focused on Digital Marketing / Social Media, Marketing Analytics, Consumer Behavior / Consumer Neurosciences, and Tourism Marketing. He is Coordinating Editor of the International Journal of Hospitality Management, Associate Editor of the European Journal of Management and Business Economics, Editorial Board Member of the International Journal of Contemporary Hospitality Management, and recipient of the Highly Commended Paper 2019 Emerald Literati Award. He is the author of over 230 publications in the above mentioned areas in scientific journals, conference proceedings, books and book chapters, having published articles in journals such as: Annals of Leisure Research; Annals of Tourism Research; Computers in Human Behavior; Computers in Industry; Current Issues in Tourism; Decision Support Systems; Ecological Indicators; Entertainment Computing; European Journal of Management and Business Economics; European Journal of Marketing; European Research on Management and Business Economics; Expert Systems; Expert Systems with Applications; Heliyon; Intelligent Systems in Accounting, Finance and Management; International Journal of Contemporary Hospitality Management; International Journal of Culture, Tourism and Hospitality Research; International Journal of Educational Management; International Journal of Electronic Business; International Journal of Hospitality Management; International Journal of Internet Marketing and Advertising; International Journal of Productivity and Performance Management; International Journal of Sustainable Development and World Ecology; International Journal of Tourism Cities; Journal of Business Ethics; Journal of Business Research; Journal of China Tourism Research; Journal of Consumer Behavior; Journal of Creative Communications; Journal of Hospitality and Tourism Management; Journal of Hospitality and Tourism Research; Journal of Hospitality and Tourism Technology; Journal of Hospitality Marketing and Management; Journal of International Consumer Marketing; Journal of Marketing Communications; Journal of Promotion Management; Journal of Retailing and Consumer Services; Multinational Business Review; Neural Computing and Applications; Service Business; Service Industries Journal; Tourism Management Perspectives; Tourism Recreation Research; Worldwide Hospitality and Tourism Themes.

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