The mission of the NOVA Business Modelling and Analytics Lab is to generate and disseminate knowledge in data science and analytical models, applying advanced modeling techniques to innovation challenges in business management to promote sustainable development and competitiveness.

• Develop technical and scientific activities targeting real economic and business challenges.
• Foster cooperation platforms between academia and businesses.
• Promote the competitiveness and sustainable development of companies and regions.
• Apply data science and modeling techniques to business processes.
• Create innovative business ecosystems oriented towards global markets.

The Lab develops and supports applied innovation journeys at the intersection of data, analytics, and business transformation, including:

• Business competitiveness and innovation maturity diagnostics using advanced analytical models
• Data-driven business model redesign and performance simulation
• Predictive analytics for strategic decision-making and risk assessment
• Innovation policy intelligence and territorial competitiveness analysis
• Experimental pilots combining real company data with advanced modelling and AI techniques

• Business process analysis and modeling.
• Competitiveness and innovation rating models for businesses and regions.
• Modeling and forecasting for business processes.
• Analysis and forecasting of technological innovation trends.