MagIC is structured around four research streams (i.e., Geoinformatics, Data Science, Information Systems, and Marketing), which enables a deep practical commitment and alignment effort of the research team to contribute more effectively to the advancement of the field of Information Management and Data Science.
Information Systems Research Streams
In the Information Systems Research Stream, the emphasis is on understanding the key drivers for diffusion, adoption, and success of information.
Data Science Research Stream
Data Science is an interdisciplinary area of knowledge that uses scientific approaches, algorithms, and computational systems to extract information from data.
Geoinformatics Research Stream
Geoinformatics uses innovative information science infrastructure and methods to approach spatial problems in relevant societal areas where location plays an important role.
Data-Driven Marketing Research Stream
Data-Driven Marketing applies novel theories and tools to better understand human judgment, decision-making, and related processes.