Maximising the societal impact of research and effectively communicating scientific discoveries are essential skills for modern researchers. Recognising this, the EUTOPIA HEALTH project hosted a two-day workshop at NOVA University Lisbon on 16–17 January 2025, bringing together around 20 researchers and science management professionals. MagIC was represented by two of its young researchers, Joana Neves and Mariana Carrilho, who explored new strategies to enhance the reach and relevance of their research.

The first session, led by Johan Emanuel from the University of Gothenburg, explored strategies to enhance the real-world influence of scientific research. Topics included collaboration with stakeholders, securing funding, and demonstrating research value on national and European scales.

On the second day, Joana Branco from Science Crunchers guided participants in refining their communication skills. Researchers practised crafting clear and compelling scientific narratives tailored to different audiences, helping them improve the accessibility and visibility of their work.

Joana Neves, Invited Assistant Professor at NOVA IMS, highlighted the importance of adapting research communication to different audiences:

• "I learned how to assess the impact of projects across different timeframes and tailor the tone and jargon of scientific communication to captivate any audience, whether in pitches, papers, or conversations. These skills directly contribute to my research by improving the clarity of complex concepts, expanding its accessibility to diverse stakeholders, and increasing its potential to drive meaningful societal impact. After all, well-explained science multiplies its influence!"

Mariana Carrilho, FCT PhD Fellow and Lab Manager of the NOVA Marketing Analytics Lab, reflected on the value of interdisciplinary exchange:

• "The workshop provided an excellent opportunity to revisit key concepts on impact and communication. What stood out most, however, was the chance to engage with peers also working in health, yet coming from such contrasting backgrounds. From assessing water quality to prevent poisoning to using sensors that detect diseases through smells, this dynamic blend of perspectives sparked fresh ideas and inspired new approaches."

MagIC’s participation in this workshop reinforces its commitment to producing high-impact research that is both scientifically rigorous and socially relevant. Engaging with international experts and diverse research perspectives ensures that MagIC continues to advance innovative and accessible science.