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Summer Course: Publishing in Top Tier Journals


Summer Course: Publishing in Top Tier Journals


The objective of the course is to use experiential learning to help Ph.D. students and researchers maximize their publication potential. In this course, we will discuss the major factors involved in developing high-quality research and understand how to increase the chances that the research will be published in top-tier journals (focus on ABS4/FT journals). 

Enrollment requirements

Ph.D. students and researchers engaging in quantitative research with some basic experience in the field who wish to optimize their efforts and increase the likelihood of publishing in high-impact journals (ABS4/FT).  

Learning outcomes of the curricular unit (LO) 

  • LO1. Improve the understanding of the process of developing research that maximizes publication potential in the fields of marketing, management, and information systems. 
  • LO2. Understand the steps required in building a persuasive argument using theoretical arguments and empirical observations. 
  • LO3. Develop greater understanding on how to address and respond to reviewers. 

Teaching methodologies

This course will prioritize experiential learning. Course participants will be asked to read articles from ABS4/FT journals and chapters associated with the course topics, then apply the concepts learned on practical exercises in their area of expertise, and finally implement them in their own projects. The typical class will include a short exposition of topics, discussion of readings, short exercises, and the discussion and presentation of work developed at home. Finally, a portion of the workshop will be dedicated to giving students detailed feedback on their individual research projects. 


This course will be taught in English.


  • Module I (Online): Identifying ideas worth of top tier publications (Zoom classes)

    1. What makes a good paper? 
    2. Generating great research ideas  
    3. Identifying the practical and theoretical contribution 
    4. Writing a persuasive article 
  • Module II (Face-to-face): Crafting a top-tier publication (Face-to-face workshops)

    1. Writing a persuasive introduction; 
    2. Building arguments; 
    3. Organizing a theoretical framework; 
    4. Implementing the empirical work;  
    5. Telling a story with data; 
    6. Discussing the findings; 
    7. Polishing the paper; 
    8. The review process; 
    9. Disseminating research (presentations, maximizing impact, etc).

Demonstration of the coherence between the teaching methodologies and the learning outcomes 

Students will be exposed to readings about how to develop the best ideas, position them vis-à-vis the literature, and write academic papers. These readings will increase the students’ awareness regarding LO1, LO2, and LO3. Students will then be asked to engage in short take-home and in-class exercises where they will practice the acquired knowledge. Finally, they will have the opportunity to implement the knowledge on a project of their choice. 

  • Bibliography 

    • Bagchi, R., Block, L., Hamilton, R. W., & Ozanne, J. L. (2017). A field guide for the review process: writing and responding to peer reviews. Journal of Consumer Research, 43(5), 860-872. 
    • Baird, A. (2021). On Writing Research Articles Well: A Guide for Writing IS Papers. Journal of the Association for Information Systems, 22(5), 1197-1211. 
    • Bono, J. E., & McNamara, G. (2011). Publishing in AMJ—part 2: research design. Academy of management journal, 54(4), 657-660. 
      • Booth, W. C., Booth, W. C., Colomb, G. G., Colomb, G. G., Williams, J. M., & Williams, J. M. (2003). The craft of research. University of Chicago press. 
      • Colquitt, J. A., & George, G. (2011). Publishing in AMJ—part 1: topic choice. Academy of Management Journal, 54(3), 432-435. 
      • Corley, K. G., & Gioia, D. A. (2011). Building theory about theory building: what constitutes a theoretical contribution? Academy of management review, 36(1), 12-32. 
      • Geletkanycz, M., & Tepper, B. J. (2012). Publishing in AMJ–part 6: Discussing the implications. Academy of management journal, 55(2), 256-260. 
      • Grant, A. M., & Pollock, T. G. (2011). Publishing in AMJ—Part 3: Setting the hook. Academy of management journal, 54(5), 873-879. 
      • Gupta, A. (2017). Editorial thoughts: What and how ISR publishes. Information Systems Research, 28(1), 1-4. 
      • Gupta, A. (2018). Traits of Successful Research Contributions for Publication in ISR: Some Thoughts for Authors and Reviewers. Information Systems Research, 29(4), 779-786. 
      • Palmatier, R. W. (2016). Improving publishing success at JAMS: contribution and positioning. Journal of the Academy of Marketing Science, 44(6), 655-659. 
      • Peracchio, L. A., & Escalas, J. E. (2008). Tell me a story: Crafting and publishing research in consumer psychology. Journal of Consumer Psychology, 18(3), 197-204. 
      • Straub, D. W. (2009). Editor's Comments: Why top journals accept your paper. MIS quarterly, iii-x. 
      • Shavitt, S., & Stellner, W. H. (2011). What's new? Novelty in consumer research. Advances in Consumer Research, 39, 1-6. 
      • Sparrowe, R. T., & Mayer, K. J. (2011). Publishing in AMJ—part 4: Grounding hypotheses. Academy of Management Journal, 54(6), 1098-1102. 
      • Zhang, Y., & Shaw, J. D. (2012). Publishing in AMJ—Part 5: Crafting the methods and results. Academy of Management Journal, 55(1), 8-12. 

Teaching Staff

Diogo Hildebrand

Assistant Professor of Marketing

Diogo Hildebrand is an Assistant Professor of Marketing. Prior to joining Baruch, Diogo was an Assistant Professor of Marketing at Grenoble Ecole de Management (France), where he also served as the Program Director of the MSc Digital Business. Diogo holds a PhD in Management from the Graduate Center, City University of New York (USA). His research focuses on consumer motivation, specifically on the context of eating behavior, financial decision-making, and consumer ethical behavior.

His work has been published in leading academic journals (ABS4/FT) including the Journal of Consumer Research and the Journal of Consumer Psychology. This research has important implications for the design of effective marketing strategies on food marketing, financial products, and corporate social responsibility.

Professor Diogo teaches graduate and undergraduate courses on Marketing Management, Market Research, and Digital Analytics, and teaches Advanced Behavioral Data Analysis for doctoral students.