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NOVA Tourism & Hospitality Analytics Lab

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Discover the intersection of technology, data, and tourism at our state-of-the-art NOVA Tourism Analytics Lab, powered by Nova IMS. Dive into a world of innovation, research, and education where data-driven insights redefine the landscape of the tourism and hospitality industry.
Blending theories and applications from Information Management, Data Science, Statistics, and Business Analytics with knowledge of the tourism and hospitality industry, the NOVA Tourism Analytics Lab aims to harness the power of data-driven strategies to optimize decision-making.

Areas

The Tourism Analytics Lab promotes multiple activities:

  • 1. Innovative research projects: delving into emerging topics such as destination profiling, monitoring tourism flows, traveler behavior analysis, sustainability analytics, and predictive and prescriptive modeling.
  • 2. Specialized research projects: the lab explores topics such as dynamic pricing strategies, demand forecasting, guest satisfaction analytics, and personalized marketing approaches. By leveraging data-driven insights, the lab helps organizations optimize revenue streams, enhance guest experiences, and drive sustainable growth in the tourism and hospitality industry.
  • 3. Executive programs: allowing organizations and tourist destinations to elevate their skills through tailored training programs and workshops designed to empower individuals with tools and techniques to the challenges and opportunities in tourism and hospitality analytics.
  • 4. Networking events: connecting experts, practitioners, and students at our conferences, seminars, and other events, fostering a vibrant community dedicated to advancing tourism and hospitality analytics.

Mission

Generate and disseminate innovative knowledge in Tourism Analytics to help organizations and stakeholders harness the power of data to optimize their operational and strategic decisions. This lab bridges the gap between academia, industry, and destinations by developing cutting-edge analytics models and tools, providing evidence-based insights and network development to enhance the tourism ecosystem's overall efficiency and sustainability.

Goals

This lab's objectives revolve around conducting high-quality, interdisciplinary research and developing state-of-the-art analytical tools and techniques. It provides a platform for knowledge sharing and collaboration for students, researchers, territories, and industry practitioners. The lab is committed to promoting ethical, responsible, and innovative use of data and analytics in shaping the future of the travel and tourism sector.

Projects